Remap.ai is a 3-brand AI agency: Remap.ai (the parent), Busi.Chat (AI customer engagement), and PrivateAI (secure AI for regulated industries). I joined as Digital Marketing Lead in September 2024 and was promoted to Marketing & Sales Lead in October 2025, taking on ownership of a 5–10 qualified leads per week pipeline target and direct reporting to the CEO.

Across both roles I've managed and mentored a team of 6 across content, outreach, SEO, and sales support — building the full marketing function from strategy through to execution and reporting.

Three brands, one marketing function, and buyers across Australian financial services, legal, and SaaS. The challenge was coverage without headcount growth: how do you run consistent marketing across three separate products, each targeting different decision-makers, without scaling the team to match?

The answer was automation — building systems in n8n that handled the repetitive work so the team could focus on strategy, relationships, and pipeline quality. Every pipeline below was designed to replace manual effort, not add to it.

n8n SEO + AEO pipeline — end-to-end blog production using Answer The Public keyword data, topic pillar architecture, Claude for drafting, Gemini for imagery, and a Gmail approval workflow before WordPress publishing. Cost: $0.12 per post.

Multi-agent ABM outreach system — pulls prospect LinkedIn profiles, company sites, and recent posts to generate hyper-personalised outreach. A 9-signal lead scoring rubric (competitor intel, job postings, leadership changes, tech stack, and more) tiers accounts A/B/C before they hit Instantly or Dripify. Result: 20% open rate, 10% reply rate, 4% conversion to meeting — and 40% less wasted outreach.

AI lead-qualification agent — replaced the static contact form with an interactive agent that qualifies leads before they hit the CRM. Drove a 50% lift in demo requests and 40% lift in conversions.

Paid media — Meta, Google, and LinkedIn campaigns targeting AU-based SMBs, financial services, and SaaS decision-makers. Achieved cost per qualified lead of $35–$60 across funnels with a 35% reduction in cost per lead over the first 90 days.

Brand & positioning — rebranded Remap.ai as the parent AI agency, repositioned Busi.Chat as an AI customer engagement platform and PrivateAI as a secure AI solution. Built the CEO's LinkedIn personal brand into a primary inbound channel.

• Organic traffic: 100 → 300 daily visitors in 3 months at $0.12/post
• Demo requests: 50% lift; conversions: 40% lift
• Cold email: 20% open rate, 10% reply rate, 4% to meetings
• ABM: 40% less wasted outreach via 9-signal lead scoring
• Paid: 35% reduction in cost per lead over first 90 days
• ~15 hours/week of manual work automated across the team
• Team of 6 built and managed across content, SEO, outreach, and sales support

Busi.Chat launched as a chatbot product in a crowded market. The product worked. The problem was how it was positioned. "AI chatbot" is a commodity description. Every SaaS company in the space was saying the same thing, competing on the same feature comparisons, and losing on price to whoever could go lowest.

The brief wasn't to redesign the logo or build a new colour palette. The brief was to change how buyers think about the product — what category it lives in, who it's for, and what problem it solves. That's a positioning problem, not a brand aesthetics problem.

A full repositioning: moved Busi.Chat from "AI chatbot" to "AI customer engagement platform." The difference isn't semantic. A chatbot replaces a human. A customer engagement platform changes the economics of the customer relationship.

From that repositioning, I built:

• New website copy — every page rewritten around outcomes, not features
• Sales decks — built for two buyer types: SMB owners and mid-market ops leads
• Case study templates — structured to show ROI and time-to-value
• Content stack — the first 12 pieces of content for the new positioning

PrivateAI is a secure AI tool built for industries where data privacy isn't optional: legal, financial services, healthcare, accounting. The product solves a real problem — enterprise teams want AI productivity but can't use consumer tools because of compliance requirements.

The marketing challenge: four industries, four sets of buyers, four different compliance vocabularies. A single content strategy wouldn't work.

A 4-vertical content strategy: compliance-first content for legal and financial services; developer-first content for technical buyers; enterprise buyer content for procurement and ops leads; and industry-specific pages for healthcare and accounting.

The architecture used a topic pillar model — one pillar page per vertical, supported by cluster content that targeted long-tail compliance and workflow queries.

Branded PDFs were built as both lead magnets and sales collateral: white papers on AI compliance for each vertical, ready to send in a sales sequence or gate behind a form.

Lead Digital Lab is a UK digital marketing agency serving SMB clients. My role was end-to-end: strategy, execution, reporting, and optimisation across the full paid and organic stack — managing client budgets up to £3,500 per month across Meta, Google, and LinkedIn.

Paid campaigns across Meta and Google, tuned by audience segment and funnel stage. LinkedIn Ads sequences combining Sponsored Content and InMail for B2B clients. A full WordPress/Elementor website rebuild for one client. Social content calendar, email campaigns, and a reporting layer that tied spend to pipeline.

• 22% average CPC reduction across client accounts
• 30+ qualified meetings booked over the engagement
• 25% organic sessions lift for the rebuilt client site
• 30% follower growth and 45% engagement growth on social
• 20% email open rate lift
• 15% conversion lift site-wide
• 25% overall performance improvement across accounts

Healwell Healthcare is a UK-based healthcare staffing company placing workers into NHS and private care settings. The business needed a structured campaign to generate qualified client leads — specifically Directors and Administrators at healthcare facilities dealing with staffing gaps.

Started with UK demographic and health-demand research. London and the South East had the most acute staffing needs — the data came from ONS and NHS workforce reports. That shaped the targeting.

PPC campaigns on Google Ads targeted facility managers searching for staffing solutions. LinkedIn outreach targeted Directors and Administrators by role and sub-vertical, with messaging tuned to the specific pressures each role faces. LinkedIn content ran in parallel to build credibility before the outreach hit.

Business development strategies were built on top of the campaign layer — turning inbound interest into structured outreach sequences.

• 7 clients closed in the first 3 months
• 15% conversation-to-conversion rate
• 40% LinkedIn engagement lift
• +25% lead quality accuracy via targeted segmentation

Pro Education & Services is an educational consultancy helping students apply to UK universities from Pakistan. The market is competitive, trust-driven, and referral-heavy. The consultancy needed a brand presence strong enough to generate inbound leads without relying entirely on referrals.

Brand refresh built around "Your Dream, Our Vision" — a line that speaks to both the student's ambition and the consultancy's commitment. The visual identity followed: clean, aspirational, UK-branded without being intimidating to Pakistani students navigating the process for the first time.

Integrated lead gen across Meta, Google, and LinkedIn: awareness ads targeting final-year students, conversion campaigns targeting students who had started the application research process, and retargeting sequences for high-intent website visitors.

A custom CRM was built to track students through the pipeline from first enquiry to university placement. 1-on-1 advisory was also part of the role — Tier 4 visa guidance, course matching, and SOP drafting.

• 65% qualified lead growth over 18 months
• 60% CTR uplift across campaigns
• 20% CPA reduction
• Coverage across UK and Pakistan markets

JMS Man Power is a Pakistan-based manpower agency placing thousands of workers across the United Arab Emirates. Recruitment volume drives the business. Without a steady stream of inquiries from candidates, the placement pipeline dries up.

When I joined, recruiting was running on referrals, walk-ins, and basic social media. Volume was inconsistent quarter to quarter, which made it hard to commit to client placement targets.

The market is competitive and price-sensitive. Other agencies were running ads with generic messaging and getting middling results. To win, we needed to combine high-volume reach with targeting that filtered for genuine intent — not just clicks from people who would never apply.

Meta Ads campaigns from the ground up, combining:

• Consumer-insight-driven audience targeting (region, demographic, work history signals)
• Creative tuned to the specific trades and roles JMS was placing
• Sequenced ad sets that moved prospects from awareness to inquiry
• Coordination with internal teams on timelines, specs, and deliverables

The unlock was targeting precision. Generic "jobs in UAE" ads pulled in unqualified clicks. Narrowing to specific trades and specific origin regions in Pakistan where JMS had strong placement track records changed the economics. Creative was tested aggressively: 3–5 variants per audience segment, underperformers killed within 48 hours, budget doubled on winners. 90-day cycles with full creative refreshes between cycles to avoid ad fatigue.

The 90-day campaign generated 15.5k qualified inquiries — a 10x lift on the previous quarter. The volume gave JMS a predictable inquiry funnel for the first time. The campaign infrastructure became the template for the next two years of marketing work.

After 20 years of war, Afghanistan was facing a long, harsh winter and a cold, hungry peace. A million children were at risk of severe malnourishment. The takeover by the Taliban had resulted in huge unemployment and half the country going hungry.

I wanted to do something. Not just post about it, but build a campaign with structure, narrative, and reach.

Awareness campaigns saturate social feeds. Most people scroll past. The challenge was to create something that pattern-interrupted the scroll, made people stop, and gave them a clear, simple action to take.

I also wanted to build it as a personal brand rather than a one-off post. A brand can sustain attention over weeks. A single post fades in hours.

I created "The Gentleman" — a personal brand, acting as a medium of awareness and knowledge for the world that is unknown to people who want to make a good impact on other's life.

The campaign ran in three creative steps:

• Step One: The harsh reality. Visual storytelling about what was happening in Afghanistan. The visuals were sharp, dark, and direct — designed to stop the scroll.
• Step Two: The personal connection. Numbers turned into people. An average person earns PKR 51,480 a year. A million kids could help save a million kids with PKR 31,280. The maths was real and the visuals made the trade-off vivid.
• Step Three: The action. Save the Children's work was featured directly — what they do, where they work, how donations turn into food, medical care, education, and shelter.

The campaign was designed around the line: "You don't need powers to become a superhero. You just need a mission to serve."

Each post built on the last, structured like chapters in a short story rather than a series of disconnected awareness posts. The visual language stayed consistent — limited palette, strong typography, sharp photography. The Gentleman as a character gave the campaign a recurring voice that audiences could recognise post-to-post.

New Yorker Pizza is one of Pakistan's most famous food franchises in the New York-style pizza category. The brand had strong product recognition but needed creative work that matched the personality of the New York pizza experience: bold, confident, and slightly cocky.

F&B in Pakistan is a crowded space. Every franchise advertises specials, discounts, and combos. The risk for New Yorker was sounding like every other pizza brand running the same promotional messaging.

The brief was to build creative that owned the brand's New York attitude — quality first, no apologies, no gimmicks.

Brand voice built around the idea that New Yorker doesn't compete on discounts, it competes on quality and personality. The creative work landed on: "Nothing beats New Yorker when it comes to pizza."

The campaign played on competitor weaknesses without being mean-spirited:

• "Ain't civil bombs like New Yorker's bombs" — a play on pizza-as-flavour-bomb
• "The size of a slice is this big" — visual humour around portion size
• "Seven days with no New Yorker makes one weak" — punning on "week/weak"
• Campaign hero: a confident, suited gentleman holding a slice — "I maintain the Quality of their food while I made sure I maintain the quality of their marketing as the main ingredient, I present you New Yorker."

The campaign treated New Yorker like a fashion brand, not a fast food chain. Strong typography, clean photography, confident voice. The "Gentleman" character anchored the campaign visually and gave the brand a recurring personality that competitors couldn't copy easily.

Each ad in the series stood on its own but reinforced the same idea: New Yorker is the standard, others copy it.